Search Engines determine a website's relevancy based on the keywords and keyword phrases that appear on your web pages and throughout the site. Points are awarded or subtracted based on such factors as where the keywords appear, how many times the keyword is repeated and how the keywords are used.
Tip: Don't flood your web pages with keywords. Keyword "Stuffing" will be not tolerated. You will loose points or may have your entry deleted or banned all together.
Here are some locations where keywords could possibly be placed.
There are a lot of places to put keywords. Do the search engines read a keyword every time you put one in one of the places above? No they don't. The secret is in figuring out what keywords to use and in what proportion your primary keywords should relate to the rest of your site's content - without losing points.
Generate optimized pages which target keywords and phrases that apply to your Web site's content. Creating pages that score high against millions of other search engine pages has traditionally been both difficult and time consuming. However, WebPosition Gold 2 combined with it's exclusive Expert Knowledge Base makes generating top ranking pages easy!
There are some words which should not be used at all.
Stop Words - will stop a spider from indexing your site. Stop Words are generally of a pornographic nature. If a spider hits one of these words, he may delete your site from the index. So, just behave yourself and you should be fine.
Filter Words - are words which are so common that they have little or no value. Examples include words like "a, the, and, or." These are ignored to save disc space on the search engine server. However, words that form phrases such as "home page" might also be considered filter words. When selecting keywords, keep this in mind. You can find out if a word is a stop word by searching for it in the search engine in question.
Search in www.google.com. It will tell you which words it excluded from its search.
You must integrate proper keyword phrases within your meta tags and web page text if you wish to score big points with the search engines.
What is keyword density?
This is the percentage of a keyword or keyphrase to the total words on a web page. It is one of the most critical aspects of search engine optimization. To improve search engine ranking, your keyword density must not be too high or too low.
Try to aim for a keyword density of 1% to 7%. To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. If you only used your keyword once in one thousand words, this would result in diluting your keyword density.
Don't try to stuff all your keywords together, separated by commas. Search engines may see this as spam, penalizing your rankings.
The best way to achieve good rankings, is to research the appropriate keywords or keyword phrases related to your web copy before you even begin building your site.
If your site is already built and it's on the Internet, you may want to consider reviewing the keywords and make the necessary changes to your meta tags and web copy. It makes no sense to have a site that is not targeted to the right audience and expect high search engine rankings.
If your site has a lot of graphics or flash and is short on content, you should consider redesigning it. Search engines love content rich pages, so use images and flash sparingly. Content is King!
1. Use the Overture suggestion tool to research your keywords. These tools will show you how many times a particular keyword was searched for each month. It's no point including keywords in your web pages that nobody searches on.
2. The best keywords you SHOULD include on your site, are those that are very popular (high number of searches when using the tool above), but have a low number of competing websites.
3. Select two or three of your most important keywords related to your business and try to use them 3-7 times for every 100 words in your web copy.4. Incorporate these keywords or keyword phrases in your title, description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy.
Search engines will spider the heading tags in your web copy first (H1, H2, H3) because these stand out from your main text.
5. Write your web copy so that it not only satisfies the search engines but also is compelling enough for your website visitors to read (don't make it sound weird to read or obvious you are just writing for the search engines). Repeat your keyword phrase or combinations of them every few sentences.
6. Write at least 250 words (or longer) for each of your web pages. Search engines will spider the text near the top of the page, rather than at the bottom. Therefore include your keywords in the first 250 words on your page.
7. To avoid making your text hard to read, split your paragraphs into 2 or 3 sentences or make use of bullets.
8. Avoid using words that may be popular, but are not related to your site (i.e. sex). This will not improve your search engine ranking and will only frustrate your visitors who are searching for relevant content.
9. Keyword density analysis www.keyworddensity.com - use a keyword density analyzer to check the keyword density of your web pages. This will tell you if you have used too many or too few words in your web copy.
10. Realize that not all search engines treat keyword density the same. Some will only place significance on keywords in your title, meta tags and web copy. Google (the most important search engine), places the most significance on keywords in your web page text.
